We are here to make gown for your formal events. We are here to help women feel confident, beautiful and look the best they can on their special formal night. At Gownformal we understand that these significant formal nights represent so many memories and it’s these nights that will never be forgetten. We want you to make it a night to remember, and for all the right reasons. With us we want you to find the gown best for your formal.
Every gown at Gownformal undergoes a unique and specific design process. Our gowns are designed with the wants and needs of our clientele in mind. Every design must fit our criteria before the design is deemed a GOWNFORMAL design.
Is there an element of elegance, sophistication, and class?
Is there an element of fun and sexiness?
Does the design flatter and show off the female form?
Does the gown achieve that perfect balance of simplicity and glamour?
And will the dress be comfortable, yet still achieve an immaculate fit?
If the design achieves this, then the design can proceed from an illustration to pattern making. Gownformal takes pride in extensive pattern making to achieve our signature tailored cuts that hug the body in all the right places and flatter many different body types. This process does not end until we believe the cut is perfect- tweaking the garment in places ever so slightly to achieve a glove like fit.
The Gownformal team travels far and wide in search of beautiful, unique, and inspiring fabrics. We seek quality, irresistible colours and designs, and fit-friendly fabrics that complement our designs. Gownformal indulges in Chinese, Italian, and Korean laces and embellished nets. Gownformal’s sequin fabric is of the highest grade, which allows our gowns to achieve a liquid fit. Gownformal seeks to be different and fashion forward and we are constantly searching for fabric with an edge.
Gownformal takes pride in extensive pattern making to achieve our signature tailored cuts that hug the body in all the right places and flatter many different body types. This process does not end until we believe the cut is perfect- tweaking the garment in places ever so slightly to achieve a glove like fit. Once the perfect sample is created, our designs enter quality Chinese manufacturing. We believe that our Chinese manufacturing is the difference in achieving a higher grade of style and quality amongst off shore produced garments. Chinese manufacturing allows Gownformal to produce on trend formal collections at a competitive rate and enables us to keep up with the wants and needs of our clientele. Having an exclusive and skilled team of Chinese manufacturers also assures our clients that waiting times are kept to a minimum and alterations are handled with knowledgable and equiped professionals. The Gownformal design process is extensive and essential and no dress enters our stores until it achieves the seal of approval.